What do you get when you put a group of fitness and wellness bloggers together in a room? A fast-moving stream of tweets, a run on power outlets, lots of healthy snacking and stretching, and wonderful camaraderie.
I had the privilege of speaking at the Fitness & Health Social Media Conference (#FitSocial), on the stunning University of Colorado Anschutz Medical Campus on behalf of the American College of Sports Medicine.
This modified version of my presentation:
- highlights the huge reach of fitness and health bloggers
- provides 8 tips to ensure your content is accurate
- shares several new audience and outreach opportunities
- reveals 8 hot topics that you should keep an eye on
What hot topics would you add?
Many thanks to the attendees for all the wonderful feedback and energy, to Zephyr Adventures for their seamless organizing, and to the Anschutz Health and Wellness Center for sharing their world class facilities.
- HealthNewsReview.org, Independent expert reviews of news stories
- Understanding Risk: What Do Those Headlines Really Mean?
- Understanding Health News
- ACSM Media Referral Network
- Reports from the Pew Internet & American Life Project, including:
- Family Caregivers are Wired for Health, Susannah Fox, Maeve Duggan, Kristen Purcell, June, 2013
- The Demographics of Social Media Users — 2012, Maeve Duggan, Joanna Brenner, February, 2013
- The Social Life of Health Information, Susannah Fox, Sydney Jones, Pew Internet, June 2009
- A demographic and business model analysis of today’s app developer, Amy Cravens, Sept 2012 (PDF)
- Innovations in Health Literacy, March, 2011 Institute of Medicine Report
- American College of Sports Medicine (ACSM)
- American Council on Exercise (ACE)
- National Academy of Sports Medicine (NASM)
Audiences / Communities
- Quantified Self , #quantifiedself
- Wearable Tech Pinterest Board (300+ tracking gadgets)
- The National Weight Control Registry
- Inactivity: Hamilton MT, Hamilton DG, Zderic TW. Role of low energy expenditure and sitting in obesity, metabolic syndrome, type 2 diabetes, and cardiovascular disease. Diabetes. 2007 Nov;56(11):2655-67.
- Advocacy: ACSM Policy Center
- Advocacy: National Coalition for Promoting Physical Activity
- The Microbiome In Sports Performance & Health
- The 7 Habits of Highly Effective Weight Loss Maintainers
- Is your activity tracking gadget accurate? Do you care?
- Twelve Everyday Health Rules–From 1908
- Sweating the Myth of the Exercise Pill
Blog Posts from attendees
- Six Amazing (and Possibly Gross) Health Future Trends, Alexandra Williams, Kymberly Williams-Evans, Fun and Fit
- The low-down on Fitsocial 2013, Melissa R. Burton, The Valentine RD
- Favorites from #FitSocial, Alli, Don’t panic mom
- FitSocial Recipe: Asian-Styled Quinoa Salad, Kelly, No Thanks To Cake,
- Friday Roundup: Move More, Eat Smarter for Faster Metabolism, Suzanne Digre, Workout Nirvana
- Session Notes From Fit Social 2013
Images in presentation
- Bay Bay to Breakers 2009: Running Masses, Image courtesy of Alan Grinberg via Flickr Creative Commons
- Done and not done, Image courtesy of Daniel Kulinski via Flickr Creative Commons
- Brown Norway rat, image courtesy of Bill Branson, National Institutes of Health, www.genome.gov
- Global Average Temperature vs. Number of Pirates, image courtesy of Wikimedia Commons
- Kale Chips!, image courtesy of Melly Kay via Flickr Creative Commons
- Move concept technology garment, Jennifer Darmour, Electricfoxy
- TeKila Dress, Shiping Toohey
- Screen-printed carbon sensor arrays, Yang-Li Yang, et al, Thick-film textile-based
- Deadline, Image courtesy of Jonathan Bliss via Flickr Creative Commons
- Watch Cycle of life (concept), Andy Kurovets, Coroflot
- Crosswords & coffee, Image courtesy of acorn via Flickr Creative Commons
- Brain Proteomics in 3D, image courtesy of Pacific Northwest National Laboratory via Flickr Creative Commons
- Human gut bacterium, Enterococcus faecalis, United States Department of Agriculture, courtesy of www.genome.gov