Utilizing Mobile Technology and New Media to Encourage Mobile Lifestyles

The fast moving, participatory world of social media is embraced by the White House and the CDC, as well as by professional athletes and major corporations. This presentation, given by invitation at the 2010 American College of Sports Medicine Health and Fitness Summit, educates health professionals on the basics and illustrates how social media and mobile technology can be used to promote programs and engage, educate and motivate individuals.

The resources  cited or utilized for this presentation  are listed below. If you have questions, comments, suggestions, or more examples,  feel free to contact me through the ‘contact’ page or  post a comment below. I’d love to hear from you!

Basic Guidelines  and information

• AIDS.gov Using new media
• CDC eHealth marketing
• FDA’s 2.0 / Social Media Strategy (slideshare)
• The HHS Center for New Media
• Social Media and Web 2.0 in Government
• Stanford University Persuasive Technology Lab: Captology
• White House OpenGov

Reports

• ComSCORE, The 2009 U.S. Digital Year in Review. A Recap of the Year in Digital Marketing, Feb 2010
• Kaiser Family Foundation Report, Generation M2: Media in the Lives of 8- to 18-Year-Olds. Victoria Rideout, Ulla Foehr and Donald Roberts, January 2010

Pew Internet & American Life Project http://www.pewinternet.org/ Recent relevant reports include:

• Internet, broadband, and cell phone statistics. Lee Rainie, Jan 5, 2010
• Social Isolation and New Technology. Keith Hampton, Lauren Sessions, Eun Ja Her, Lee Rainie, Nov 4, 2009
• Twitter and Status Updating, Fall 2009. Susannah Fox, Kathryn Zickuhr, Aaron Smith, Oct 21, 2009
• The Social Life of Health Information. Susannah Fox, Sydney Jones, Jun 11, 2009
• Chronic disease and the internet. Susannah Fox, Kristen Purcell, Mar 24, 2010

Policies

• List of social media policies
• HHS Standards and policies

mHealth

• Mobile Health News The World Bank Day @ mHealth Summit October 28, 2009
• The pocket spy: Will your smartphone rat you out? Gedes, L. New Scientist, 14 Oct 2009
• EpiSurveyor Project
• GeoChat: Integrating mobile field communications with situational awareness

Examples

• CDC Mobile
• CDC – H1N1 video contest winner
• National Wear Red Day, NHLBI, NIH Wear Red group photo pool on Flickr
• Project Masiluleke
• text4baby
• TSA blog

Terminology

• Smac wiki  Wiki of social media definitions
• Webopedia Online dictionary and search engine for computer and Internet technology definitions
• What is e-health? G Eysenbach, J Med Internet Res 2001;3(2):e20, 2001

Stats

• CTIA-The Wireless Association®  Wireless quick facts
• Facebook stats
• Social Media Statistics

Journals

• Journal of Consumer Health On the Internet
• Journal of Medical Internet Research
• Journal of Participatory Medicine

Miscellaneous

• Food spotting
• FourSquare
• Geocaching
• Get up and move
• Nokia Sports Tracker
• Quantified Self

Staying up to date

• Mashable
• SocialMedia.biz
• TechCrunch

Related posts

• Self-tracking, Sensors, and mHealth: Trends and Opportunities
• Kids and Media Use: Letting their fingers do the walking?
• The mHealth Summit: Local & Global Converge
• Health 2.0 STAT: Plugged in and Unplugged

Print Friendly